( The reel )
Frames, a cut,
and the light that says it's live.
( Idea )
One shape, four meanings.
( Logo )
The word is made of the same dots.
The letters are drawn one dot at a time on a 5 × 7 grid, at the same pitch as the ring. No font is involved, so the logo looks the same everywhere.
- ( A )Ink or white only, plus the one red dot. No gradients, no glow, no second colour.
- ( B )Clear space all round: three gaps between ring dots. The files include it.
- ( C )Below 48px, use the small mark: the same C from fewer, bigger dots.
- ( D )Never redraw the dots as other shapes, and never put the mark in a coloured container.
( Sizes )
From the dock to a browser tab.
( Type )
Three voices, one job each.
( Read )
Describe the edit.
Geist · 400 · text and headings
( Label )
00:12:04
Doto · 700 · labels, numbers
( Act )
Export >
Geist Mono · 400 · buttons, links
( Colour )
Black, white, grey. One red dot.
Ink#0A0A0A
Paper#F2F2F2
White#FFFFFF
Grey#5C5C5C
Red#E5231B · one per view
( Files )
Drawn by code.
Every file comes from one script and a handful of numbers: node website/brand/make-logo.ts. The reasoning is in docs/DESIGN.md.
